2013 saw The Mercury Phoenix Trust team up with Hard Rock Cafe across Europe to help celebrate Freddie For A Day, which is held each year on September 5 to mark Freddie’s birthday. Events included Freddie themed parties, Queen tribute acts and themed cocktails. All monies raised last year went to The Mercury Phoenix Trust.
This year participating Hard Rock Cafes in cities throughout the world will open up their restaurants on September 5th once more to help raise funds and awareness for Freddie For A Day. There will be prizes for the best dressed Freddie’s as well as entertainment throughout the day.
Marc Carey, the Director of Marketing for Hard Rock Europe says “Hard Rock Cafe is delighted to be working alongside Queen and The Mercury Phoenix Trust on their annual ‘Freddie For A Day’ fund raising and awareness day on Thursday September 5th. Each cafe throughout Europe will be encouraging local Freddie fans to come along dressed up as the icon and to raise funds for this great cause that funds HIV/AIDS awareness and education throughout the world”
Claudia Walker of the Mercury Phoenix Trust says “The Mercury Phoenix Trust initiative Freddie For A Day is a global AIDS fundraising and awareness campaign, enabling fans around the world to help the Trust in its work and have fun whilst doing so. This continuing partnership with the Hard Rock Cafe will further raise the profile of Freddie For A Day as we join forces in many cities to celebrate Freddie’s life and help those less fortunate to fight this terrible disease which ended his life”