PROMOTIONAL MERCHANDISE
29 September 2014
PROMOTIONAL PRODUCTS WEEK
2014 ROCKED!
Promotional Products Week (PPW) 2014, which took place from 15th to 19th September, has been hailed as a great success. The PR campaign reached an audience of 17.8 million, which was more than double the previous year, and the comprehensive social media programme, which incorporated several different channels, saw significant increases across the board reaching a total audience of over half a million. More than 150 members were actively involved in promoting this year’s Promotional Products Week.
Extract:
BPMA members were very keen to become involved in this year’s PPW and used some ingenious and brilliant ways to showcase their companies, offerings and services. Award winning BPMA member Outstanding Branding showed they definitely know how to rock by producing a parody of Queen’s ‘We Will Rock You’ video, which received very positive feedback and in just over a week managed to reach 1,000 views on YouTube. The video proved so popular that former professional boxer and Sky Sports commentator, Johnny Nelson, was one of those who retweeted it to his many thousands of followers.
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Here’s the video:
We Will Rock You – Queen – Parody
– http://youtu.be/aWi7SHVtB0w