1 February 2016
Honda Revs-Up its Super Bowl 50 Campaign with Queen Song:
All-New Honda Ridgeline 2016 Big Game Commercial – A New Truck to Love
Honda is tapping one the greatest go-to bands of them all, Queen, to drive its Super Bowl 50 spot.
The veteran British band’s “Somebody to Love” is the engine for the vehicle manufacturer’s 60-second Super Bowl plug for its new Honda Ridgeline range.
The cute and cuddle ad features an ensemble cast of four-legged farm animals singing the 1976 song. It’s directed by Oscar-nominated director Bryan Buckley, the so-called “King of the Super Bowl” who has created more than 40 Super Bowl ads.
The video, “A New Truck to Love,” will air during the third quarter of the Feb. 7 football extravaganza.
Queen at Les Ambassadeurs where they were presented with silver, gold and
platinum discs for sales in excess of one million of their hit single ‘Bohemian
Rhapsody’, which was No 1 for 9 weeks on September 8, 1976 in London,
England. ANWAR HUSSEIN/GETTY IMAGES