Press Release – Rock Legends Queen, Bravado and Winning Moves join forces to launch Monopoly


Rock Legends Queen, Bravado and Winning Moves join forces to launch
MONOPOLY: Queen Edition Game Licensed by Hasbro.

Queen Monopoly

LONDON, April 6, 2017 – Bravado, Universal Music Group’s industry-leading merchandise and brand management company and global games company Winning Moves have announced today that global rock legends Queen have joined forces to create a MONOPOLY: Queen edition game, set for release on May 8, 2017 and available for pre-order now.

Winning Moves have created the special edition MONOPOLY: Queen Editinowon game follows in the footsteps of one of the most iconic bands in history, from their humble beginnings on London’s smaller stages to worldwide success and adoration.

Produced with the full collaboration of the band, the MONOPOLY: Queen Edition game features six collectible Queen tokens inspired by their iconic career and bespoke ‘houses’ and ‘hotels’ designed by the band’s Brian May. The game board features gig venues from throughout Queen’s illustrious history- from the band’s formation in 1970, right up to the 1986 Wembley and Knebworth shows – Freddie’s last appearances, thanks to Roger Taylor’s encyclopaedic memory of their live experiences.

Queen Monopoly tokens

Immerse yourself in Queen’s world, buy these famous venues and charge admission. Collect the colour sets and begin building staging blocks so you can charge higher prices. Upgrade to the full Queen production when you have four staging blocks and charge maximum admission.

Take your chances with ‘A Kind of Magic’ and ‘In the Lap of the Gods’ cards, which can boost your career or land you in trouble. As you play, you’ll experience life as a member of a world-class rock band within the unique MONOPOLY game setting.

From overseeing the development of the game Brian May, Queen’s guitarist and founding member said “I think fans will be enchanted by the depth of detail in this special Queen edition of an already well-loved game. We have subtly morphed the traditional property-developing journey of Monopoly into the real-life adventure of a rock band on the road. Players will plot a whole career, based on developing bigger and better shows in venues all around the globe. Join us and conquer the World !!!”

In making the announcement, David Boyne, MD of Bravado UK, said, “We are delighted to have partnered with Winning Moves to help bring these historic music and gaming forces together to create MONOPOLY; Queen Edition. It has been inspiring to see the band so involved throughout the creative process and Brian and Roger’s input has helped create a truly special and personal version of the iconic game that Queen Fans around the world will love.”

Like Queen to the world of rock, MONOPOLY is iconic in the world of games, having been enjoyed by more than a billion players worldwide since it launched. It has been published in more than 47 languages and sold in over 114 countries and is a registered trademark of Hasbro, Inc.

Queen have now sold over 250 million albums worldwide and proudly hold their place within the Top 10 best-selling recorded acts of all time. Make your opponents bite the dust and become the champion of the Queen world with Queen MONOPOLY edition, available to pre-order now from Winning Moves | QueenOnline | Amazon

About Bravado

Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 cities and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences. For more information:

About Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at:

About Winning Moves

Winning Moves makes games such as international family favourites like Top Trumps, Monopoly, Cluedo, Risk, Connect 4, Waddingtons Number 1 Playing Cards, Pass the Pigs and many more! Founded in 1997, Winning Moves has offices worldwide from London to Sydney and Mumbai to Milan. The company sells games globally to a vast number of markets and works closely with internationally recognised entertainment brands and strategic licensor partners. For more information visit