Hard Rock International to host “Freddie For A Day” Celebration, honouring Rock legend, Freddie Mercury


FFAD Hard Rock 5 Sept

Proceeds from the sale of moustaches inspired by the iconic rocker and the 2018 “Freddie for a Day” pin to benefit The Mercury Phoenix Trust

HOLLYWOOD, Fla. – August 23, 2018 – In honour of the 72nd birthday of legendary rock icon, Freddie Mercury, Hard Rock Cafes globally will host “Freddie for a Day” celebrations. The one-day event brings Freddie fans and staff together to honour the musician’s life and legacy, while raising awareness and funds for the Mercury Phoenix Trust. On Wednesday, Sept. 5, Hard Rock Cafe locations around the world will sell wearable moustaches and pins inspired by the legendary rocker to benefit the Mercury Phoenix Trust. The celebration will continue with various events at local Hard Rock Cafe locations.

“Freddie Mercury was a legendary singer, songwriter and record producer, and we are honoured to continue our longstanding support of The Mercury Phoenix Trust though the ‘Freddie for a Day’ program,” said Stephen K. Judge, President of Cafe Operations for Hard Rock International. “This year, we are excited to bring the program to more cafes than ever before and support ‘Freddie for a Day’ in our locations around the world, in addition to our European cafes, which have participated in the program for six years.”

To celebrate Freddie’s birthday, Hard Rock Cafes around the world will give customers the opportunity to purchase a limited-edition “Freddie for a Day” pin ($14/13.95€). On Sept. 5, for one day only, guests will also be able to purchase wearable moustaches ($2/2€) to help them become “Freddie for a Day.” Proceeds from the sales of pins and moustaches will benefit the Mercury Phoenix Trust. Guests and staff can also join in on the fun of Freddie’s birthday by wearing their best Freddie Mercury-inspired gear to Hard Rock Cafes, where the day’s celebrations will feature a full day of Queen music and moustaches.

“Our ‘Freddie For A Day’ initiative is a global AIDS fundraising and awareness campaign, enabling fans around the world to help the Trust in its work and have fun whilst doing so,” said Claudia Walker, head of the Mercury Phoenix Trust. “All of us at the Trust are delighted to be extending our relationship with Stephen Judge and his team as Hard Rock Cafes go global with ‘Freddie For A Day.’ What a wonderful way to celebrate Freddie’s life and at the same time raise funds for the charity set up in his name to fight AIDS worldwide.”

Visit www.hardrock.com for additional details on “Freddie for a Day” and local market events.

Hard Rock International
With venues in 74 countries, including 185 cafes, 25 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognised companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include, Maldives, Manila, Malaga, Georgetown, Fortaleza, Casablanca and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Berlin, Budapest, Desaru Coast, Dublin, London, Los Cabos, Maldives, New York City, Ottawa, Dalian and Haikou in China. For more information on Hard Rock International visit www.hardrock.com.

About The Mercury Phoenix Trust
The Mercury Phoenix Trust was founded by Brian May, Roger Taylor and their manager Jim Beach in memory of rock band Queen’s iconic lead singer FREDDIE MERCURY who died in 1991 from AIDS. In the last 26 years the Trust has given away over 16 million dollars in his name and funded over 700 projects in the global battle against HIV/AIDS. For more information on The Mercury Phoenix Trust visit: www.mercuryphoenixtrust.com.