Freddie for a Week with Hard Rock Cafe


I won't be a rock star

(Photo: Freddie Mercury / HRC Pin for 2021)



Commemoration Features Live Music Events and Exclusive Retail Merchandise Benefiting The Mercury Phoenix Trust

HOLLYWOOD, Fla., September 2021 – Freddie Mercury’s legend lives on! Hard Rock International is kicking off its annual celebration of the life and music of the legendary Freddie Mercury by hosting “Freddie for a Week” beginning Sunday, September 5, 2021 – which would have been Freddie Mercury’s 75th birthday – through Sunday, September 12, 2021. In honor of the iconic frontman, Hard Rock Cafe® will be rocking in Freddie’s honor with Freddie-themed events and exclusive merchandise that benefits The Mercury Phoenix Trust, a UK charity created in memory of Freddie Mercury by Queen band members Brian May and Roger Taylor together with their manager Jim Beach to support the global fight against HIV/AIDS.

Fans who head to their local Hard Rock® to celebrate “Freddie for a Week” can participate by purchasing limited edition Freddie-inspired merchandise, including an iconic t-shirt or collectible pin featuring one of his most famous quotes, “I won’t be a rock star. I will be a legend.” Items are available at the Cafe’s Rock Shop® or by visiting and 15% of proceeds will benefit the Mercury Phoenix Trust.

“As this year marks the 75th year of his amazing music legacy, we are honored to pay tribute to Freddie Mercury with our annual ‘Freddie for a Week’ celebration at Hard Rock Cafe, Freddie for a Week gives fans the opportunity to come out to the Cafe and revel in the life and legend of Freddie Mercury together with us, all while supporting a worthy cause.” HRC

Visit the locations page at for additional details on “Freddie for a Week” events at each Cafe. To purchase Hard Rock Cafe merchandise, visit the online Rock Shop at