20 August 2018 Amazon Music launched their largest ad campaign to date, “A Voice is All You Need,” highlighting the powerful vocals of notable songs while demonstrating the simplicity of voice with Alexa.
On 30 August Amazon Music revealed the latest instalment of advertising creative featuring the iconic vocals of the late Freddie Mercury of Queen, singing ‘Somebody to Love’, paired with dynamic visuals developed with global independent agency Wieden+Kennedy.
A Voice Is All You Need: Queen, “Somebody To Love,” for Amazon Music
“Lending the powerful and original vocal track of Freddie Mercury and Queen to this original and creative campaign is a perfect fit, given that we are celebrating the power of a voice,” said Karen Lieberman, VP of Sales and Digital for Disney Music Group/Hollywood Records. “With the upcoming movie and soundtrack to the Queen biopic, Bohemian Rhapsody, coming this fall, we couldn’t be happier for the opportunity to pair Somebody to Love with the innovation of voice with Amazon Music.”