Rapport, the global out-of-home media buying, and planning agency have partnered with Twentieth Century Fox and Regency Enterprises to celebrate the release of Bohemian Rhapsody, a foot-stomping celebration of the rock band Queen and Freddie Mercury.
Watch the clip below which includes the transformation of an entire side of the University of West London’s Paragon building into a stunning mural.
Freddie Mercury earned a diploma in Art & Graphic Design at Ealing Art College, now a part of UWL, later using these skills to design the Queen heraldic arms. The university is excited to be able to celebrate the life and story of one of their most famous alumni in such an innovative way. The university has joined forces with Rapport, Twentieth Century Fox, Regency Enterprises and Global Street Art Agency to produce the epic mural.
The painting of the mural which began on 1st October, took 4 days to complete and will remain up on the Paragon building for the month of October. The Paragon building is the University of West London’s student accommodation, and with the mural overlooking the M4’s advertising ‘golden mile’, it will result in the perfect site for ultimate impact.
Professor Peter John, Vice-Chancellor at the University of West London said: ‘We are always delighted to celebrate our alumni, but especially one as popular and well-known as Freddie Mercury. His musical legacy and his extraordinary personality, which defied stereotypes and shattered convention, means he is one of the most beloved and iconic entertainers of our time. We are proud to be part of this project and to be able to honourFreddie in such a visually stunning, innovative and creative way.’
Twentieth Century Fox and Regency Enterprises present Bohemian Rhapsody, in cinemas in UK and Ireland on 24 October.
Bohemian Rhapsody – Creating the street art mural in London